Ask yourself what do you do to stop it…
Other people make mistakes
Published on 5 Jan 2014
No one should pay for a mistake with their life, give people a chance to make an error and still survive. We share the road with others, so choosing the speed and distance is crucial to everyone’s safety .
Think don’t ride too fast
Transport for London advert promoting motorcycle safety.
Richard didn’t want to die – graphic seatbelt road safety advert
Post-watershed version of UK road safety advert showing the effects of a 30mph crash on an unprotected body. Richard, who is not wearing a seatbelt, is not killed by the initial impact or striking the windscreen. Because he is not wearing a seatbelt the impact on the steering wheel, even when cushioned by an airbag, punctures his lungs.